The Prius Persona Series, with its exclusive features, will set you apart from the pack. On the outside it's got 17-in. alloy wheels with a premium finish and an exclusive exterior color option. Inside, dark red stitching on the unique Softex®-trimmed seats, as well as dark chrome accents, make the Prius Persona Series even more dynamic.
For those that don’t know, SofTex is imitation leather that Toyota patented earlier this year. Also wrapped in charcoal-colored SofTex with black accents and red contrasting stitching is the steering wheel.
Lastly, the Prius Persona Series gets dark chrome accents throughout the interior, including on the steering wheel, gear shifter ring, arm rest, door handles, and front cup holders.
See all new Toyota Prius in Greensboro at RiceToyota.com.